The opening night for SF Fashion Week went off with a bang. After months of planning and prepping for the yearly summer event, the evening’s festivities executed smoothly and left many attendees asking for more.
The Galleria officially opened its doors at 7:00pm where guests were welcomed into a buzzing main lobby decorated with exotic flower arrangements by David Michael Diaz, excited greeters, and flat screen televisions that looped an archived presentation of SF Fashion Weeks past.
The lobby gave way to the atrium bedecked with blacks, whites, and yellows–this year’s theme colors. In the center of the atrium was a forty foot long runway that extended out to the main court, where rows of black seats adorned each side of the catwalk. Atop the seats were uniformly assembled white and neon yellow gift bags filled with the evening’s giveaways. A look up revealed three delicious floors of boutiques hosted by Appel and Frank, the Little Black Dress Silent Auction hosted by the Bravo Club, and a special VIP lounge.
Leading the night was the Emerging Stars’ Little Black Dress show featuring black dresses of all cuts, materials, and styles. Pink Elf followed with her line of dresses and separates that mixed pale neutrals, bright solids, and Pucci-esque prints.
Emerging Stars
Pink Elf
Next in the night’s lineup was Emily Jane showing a confection of high-waisted pencil skirts, halter cut blouses with fluttery necklines, and light, fluid dresses that either skimmed the floor or touched the leg mid-thigh.
Emily Jane
After a brief intermission came Vian Hunter with her collection of empire cut dresses, pencil pants that hit just above the ankles, coats with over sized collars and bell sleeves in silks, satins, lace, and linens.
Vian Hunter “Betty” gown
Closing the night was Genevieve Primavera with her Spring 2008 collection of assymmetrically cut blouses, ruffly tiered skirts, geometric print go-go dresses, all in a sea of neutrals with splashes of bubble gum pink, neon green, and bright yellow.
Genevieve Primavera
For more photo coverage, please keep a lookout at the SFFW photo gallery, which is coming soon!
Runway shots of models courtesy of Arun Nevader of WireImage.
