Fashion at the W

Whomever said that fashion does not exist in San Francisco surely did not attend Saturday night’s SF Fashion Week cocktail party. Designers, fashionistas, trendsetters, and other fashion luminaries congregated at the W Hotel to celebrate the launch of SF Fashion Week’s new citywide style campaign.

True to San Francisco style, the turnout brought an eclectic mix of trendy, super chic, sweetly demure, avant-garde, and casual cool. Down-tempo grooves resonated on the speakers, while the stylish crowds lounged on velvet plush seating and clustered around tabletops decorated with licorice centerpieces. Many of the designers presenting at this year’s SF Fashion Week were dolled-up in their original designs, or had models circulating the room with their latest creations.

Check out some shots from the night.

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The night kicks off!

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Susan Danielson in the “Trudy” dress, Scott Hunter, and designer Lisa Vian Hunter. Model Elizabeth is wearing the “Suzy” dress.

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Designer Emily Jane Barker of Emily Jane Clothing.

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Vindyco Clothing designer Cindy Vo and sister, Kim.

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Designers Lara Grant of Missing Piece and Danielle DeRoberts & Erin Rockmore of Onerary.

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Twins Daniel and David Concepcion of dcepcion

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From left to right: Kirribilla designers Faye Davison Rexing and Amanda Thomas. Faye is wearing the “bateau” dress, and Amanda the “reine du soleil” dress. Nicole Lefman is wearing the “Filippa” dress from the current fall/winter 08′ Lucca collection.

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