Welcome to the San Francisco Fashion Week™ blog. Now in its fourth year, San Francisco Fashion Week (SFFW) is proud to launch a blog to give readers an insider’s look into the exciting world of San Francisco style and culture, as well as provide a vehicle for communication between the talented designers and production team and the Fashion Week audience.

When SFFW approached me to be their official blog correspondent, I was ecstatic to say the least. Fashion has always been one of those things nearest and dearest to me, like chocolates and old photographs, or school field trips and the last days of school. So, when I was given the opportunity to be the voice for the SFFW blog, I knew this was my chance to give fashion aficionados, veterans, bystanders, victims, and the like, a behind-the-scenes look at the growing and evolving entity, which has come to be known as San Francisco Fashion Week.

Through designer one-on-ones, staff and attendee interviews, post and pre-party coverage, copious amounts of photos, and other fun surprises, I, your official SFFW blog correspondent aim to give you the inside scoop into Fashion Week, its collaborators, and the eclectic and unique style truly distinctive of San Francisco fashion culture.

So sit back, relax, and immerse yourself in all the fashion loveliness. I’ll see you at the runway!

Jill
SFFW Editorial Intern