Fashion at the W

Whomever said that fashion does not exist in San Francisco surely did not attend Saturday night’s SF Fashion Week cocktail party. Designers, fashionistas, trendsetters, and other fashion luminaries congregated at the W Hotel to celebrate the launch of SF Fashion Week’s new citywide style campaign.
True to San Francisco style, the turnout brought an [...]

Hello Fashion World!

Welcome to the San Francisco Fashion Week™ blog. Now in its fourth year, San Francisco Fashion Week (SFFW) is proud to launch a blog to give readers an insider’s look into the exciting world of San Francisco style and culture, as well as provide a vehicle for communication between the talented designers and production [...]